Dutch Speaking User Group Meeting
The user group meeting for Dutch speaking customers was held on the third of February in Belgium.
Approximately 200 people attended the event, which took place at the Vrije Universiteit Brussels, in Belgium. The day was marked by two themes: the availability of new products (V-smart) and upcoming releases (Vubis Smart and V-insight) on the one hand, and the use of various products for CRM (Customer Relationship Management) purposes on the other hand.
The morning program included an Infor update by Ann Melaerts (Managing Director) and the product roadmap overview by Eric Conderaerts (Director of Product Management). Eric provided additional detail about Vubis Smart release 3.0, which will be available later in 2009. Release 3.0 will be one of the largest releases ever and include tens - and even hundreds - of new functions in multiple modules. The morning program concluded with a V-smart update, followed by Karolien Selhorst from the Vlissingen Public Library who spoke about the library's mission to make life-long learning concrete for people in today's information intensive society.
The afternoon was dedicated to practical implementations of customer-related services. Presentations focused on the ways in which Infor products can strengthen the library's relationship with its customers. Through a combination of the integrated library systems (Vubis Smart or V-smart) and V-insight, customers have a sophisticated, and quickly implementable, cost-effective solution for operational CRM (e.g. direct marketing) and analytical CRM (using V-insight).
Paul Clemens, Development Manager, spoke about “collaborative software” and described how SOA (Service Oriented Architecture) supports the process of online registrations, online address verifications, “double opt-in” and online payment. Hélène van Buijtenen then elaborated on the use of V-smart / Vubis Smart and V-insight for CRM purposes. Going beyond traditional library systems, these products will include customer relationship functionality, such as a new contact administration module which will enable the registration of various types of contact information in addition to traditional circulation data.
Eric Conderaerts concluded the day with a presentation about new forms of customer interactions, which are not limited to the back-office. Eric demonstrated a prototype application, currently in development, that will enable libraries to engage with customers in an innovative and mainly personalized manner.
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